So we all know that YouTube has been making millions for so many content creators. Like them, if you have gone the YouTube way, then you are probably here because you are making some money off YouTube, but you want to generate more money on your YouTube channel and want it to go to the moon.
To begin with, it’s not that simple. You can’t just make any video and upload it on your YouTube channel and expect to the sound of money hitting your bank. Ka-Ching!
So how much money does YouTube pay anyway?
With the average YouTube pay rate hovering between $0.01 and $0.03 for an ad view
How much money does YouTube pay for a 1000 views?
A YouTuber can make around $18 per 1,000 ad views, which comes out to $3 to $5 per 1,000 video views.
Alrighty then! Let’s begin, shall we!
So how to earn more money through YouTube?
Let’s get started with the most profitable and scalable option and work down to the list with the least potential to get the revenue rolling in.
Tip 1: Go big! Get Your Own Video Streaming Site
That’s right, once you have a YouTube channel and let’s say you have some followers and its getting traction, get your own video streaming site. This is where you can scale more and make the big bucks.
Once you’ve got a successful YouTube channel, probably the most profitable way to start making serious money is to host your best content on your own streaming site.
Allow me to explain. Yeah sure, YouTube is great and you might make some money and it helps you get started. But you want to take the revenue to the next level and more importantly, sustain it. Make your own channel, and make snippets and post on YouTube and direct your followers to your big new site. This way, your YouTube followers remain happy and stay updated with the new content and more importantly, you can start charging a nominal fee to access the full and premium content.
Tip 2 – Have a great thumbnail image
A YouTube thumbnail is the small image your audience sees on your YouTube channel. Believe it or not, this little image can help you boost your audience traffic significantly. In fact, more than 80-90% of YouTube videos actually have custom made thumbnails as opposed to the randomly chosen thumbnail by YouTube.
A custom YouTube thumbnail helps you stand out from the crowd and gives better brand recognition.
Here, I will give you a cheat sheet of having the best thumbnail;
- Make sure your thumbnail has the right size i.e. 1280 x 720 pixels
- Reflect the text to the subject of the video content
- Make it Eye-Popping
- Make it Easy to read
- Align to your brand colors and tone of voice
- Optimize the image to for any device, especially mobile devices
- Make sure it has a good title
- Be consistent with all your thumbnails to make sure it looks aligned in the search field
Tip 3: Paid YouTube Channel Memberships
Yes that’s right. YouTube allows you to charge a fee for your members to access the full video. But for this to work, you need to ensure that you have an established audience first. Don’t expect YouTube to pay you in full, they take 30% cut right away. But it’s still better than going big and creating your own video streaming content if you are low in funds.
Tip 4: Brand Your Own Merchandise
Once you taste success, you can amplify and create more buzz and make more money by branding and selling your own merchandise. Choose the right products that are in line with your brand or things could go sideways real fast.
Talk about your products and sell your merchandise throughout YouTube channel and create more buzz.
Tip 5: Go LIVE and Let Fans Pay
YouTube has a cool feature called the Super Chat and Stickers that can be used by your audience on YouTube LIVE. Super Chat and Stickers ways to monetize your channel through the YouTube Partner Program. These features let your viewers purchase live chat messages that stand out. They can pay to be on top of the chat for example or use cool sticker for a cost and YouTube pays you 70% of the revenue generated.
Tip 6: Use ads by Google AdSense
I think this one is a no brainer. Sign up with Google AdSense and put ads on your YouTube content. Don’t overdo it though as you might lose viewers very soon.
There are various kinds of ad formats such as:
- Skippable in-stream ads.
- Non-skippable in-stream ads.
- In-feed video ads.
- Bumper ads.
- Outstream ads.
- Masthead ads.
Click here to learn more.
Tip 7: Reach out to Brands and Get Sponsorships
You need to be quite established before you can use this tip. The more you begin to influence your audience, brands tend to reach out to you for a review of their product. Sign a deal and promote their product and earn more through your channel.
When your videos become popular on YouTube and you become an influencer, you can start to sign sponsorship deals.
Amintalks.com Takeaway
So you have access to 7 great tips that help you take your current YouTube income to greater heights. You could use each of the above tips in isolation, but you know what they say, Don’t put all your eggs in one basket.
Let me know what you think in the comments section below.